Right now the Government Funded “Cars Rebate System” otherwise known as the Cash For Clunkers program, where buyers get a $3500 to $4500 voucher when they trade in a qualifying vehicle and purchase a more fuel efficient model, is in full swing with many dealerships reporting good sales over the weekend. This is good news for car dealerships that have been waiting out a struggling economy. see cars.gov for more details.

Hawk Ford in Oak Lawn, Illinois recently switched their website provider to Zoom Digital Dealer in April 2009.  In just 3 short months, major keyword searches on google organic listings went from number 6 to number 1!  The new website features a dealer blog that is updated frequently with information about Ford, the Dealer itself, and other relevant information for people shopping the site.  This organic information that references authoritative websites helps absolutely power boost Hawk Ford’s SEO, resulting in number one rankings organically in every major keyword search we could think of.  Now that’s a success story!  Now I’m not trying to boost hit counts even further, but feel free to check out their site hawkford.com

We’ve installed TwitterFeed to link up blog.zoomdigitaldealer.com with the official feed of our President/CEO, Jeff Halcomb. Now you can check in on his posts here or follow @jeffhalcomb on Twitter.

We’ve set up this blog as a way to keep you posted on new developments here at Zoom Advertising. Our latest venture, Zoom Digital Dealer, is a custom CMS (Content Management System) designed specifically for the needs of our clients, automotive dealers

As an agency we’ve spent a lot of time managing sites for our clients on other platforms and always felt that we were very limited in terms of style, flexibility and most importantly, turn-around time. There’s nothing like spending hours creating graphics or video for your client’s big weekend sale, only to find out that their web provider will not be able to post them until the week AFTER the sale to make you ask, “Can’t someone do this better?” We decided someone could and we’ve set out to prove it. Besides, it only makes sense that one of your most important forms of marketing, your website, should be managed by your marketing experts–your agency.

The internet is full of buzz words and fads, but as business people we’re interested in what works. That’s why we’ve taken a user-based approach to designing Zoom Digital Dealer. We always ask ourselves what matters to the consumer. There are a lot of features out there for auto dealers that don’t add to the user experience. For instance, flashy graphics may look cool, but how many potential leads went back to their Google search instead of waiting for them to load? Consumers have a lot of choices and they’re usually in a hurry, so it’s imperative that your information is timely, well organized, easy to find and easy to use. Zoom Digital Dealer offers you just that, plus completely customized design to boot.

Check it out. We think you’ll like what you see. And we’ll keep you posted as things develop.

Powerful. Simple. Dealer Web Solutions.